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$11.2K Per Month Amazon Associates Site in the Survival & Security Niche

EcommerceSoldSurvival & Securityvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +262%
Asking price
$518,175
Monthly net
$10,364
Multiple
4.2x
Estimated valuation vs comps

Asking 4.2x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 74% above the median.

Key facts
Monthly revenue
$11,177
Monthly expenses
$814
Monthly net profit
$10,364
Profit margin
+93%
Revenue trend
+269%
Users trend
+115%
Monetization
Amazon Associates, Affiliate
Niche
Survival & Security
Hours / week
10
Days on market
62
Business location
US

Summary

This listing is for an Amazon Associates and affiliate business created in August 2018 in the survival and security niche. The WordPress site offers buying guides and information on tactical and survival gear. The business requires minimal time from the Seller. The business earns primarily from Amazon Associates (87%) followed by affiliate (13%). The site generates traffic primarily through organic (93%), followed by direct (5%) and referral (<1%). The country leading traffic is the US (84%) with the remaining traffic from the CA (4%) and UK (3%). Traffic is well spread out through the site’s pages with the top page only accounting for 12% of traffic and the top three combined accounting for roughly 26% of traffic. The Seller adds content four times a month and writes most of the content themselves and sometimes with the help of a few friends, who are experts in the niche. In terms of backlinks, the Seller has not utilized any normal link-building strategies or a PBN. During the first year of the business, the Seller would spend 60 hours a week working on the business to get it up and running. However, they currently run things on autopilot and spend a very minimal amount of time on the business. The business has Facebook and YouTube accounts but the accounts are not actively used. There is no email list, so building out a list and growing the social media presence would be growth opportunities for the Buyer to consider. *The seller is using Amazon OneLink for Amazon Associates UK, CA, and DE with two of their websites. For technical reasons, it's not possible to separate the earnings from Amazon Associates UK, CA, and DE that were generated by the website for sale from earnings generated by the other website. According to the seller, the listed site contributes approximately 2/3 of these earnings. Since we are not able to verify this, the earnings from Amazon Associates UK, CA, and DE were added back as negative values, so they don't impact the average net profit. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller would like to pursue new opportunities

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.