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$0.9K Per Month Amazon Associates Site in the Hobbies Niche

EcommerceSoldHobbiesvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +83%
Asking price
$41,523
Monthly net
$830
Multiple
4.2x
Estimated valuation vs comps

Asking 4.2x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 74% above the median.

Key facts
Monthly revenue
$853
Monthly expenses
$22
Monthly net profit
$830
Profit margin
+97%
Revenue trend
+79%
Users trend
+93%
Monetization
Amazon Associates, Display Advertising
Niche
Hobbies, Music
Hours / week
1
Days on market
16
Business location
US

Summary

This listing is for an Amazon Associates and display advertising business created in November 2006 in the hobbies and music niches. The WordPress site features product reviews and buying guides on a particular musical instrument. The business is well-aged and features good distribution of traffic across the top pages. The business earns primarily from Amazon Associates (90%) and display advertising via Ezoic (10%). The site generates traffic primarily through organic search (~91%), followed by direct (~7%) and referral (~1%). The country referring the highest amount of traffic is the US (~46%), with the remaining traffic from the UK (~12%) and CA (~8%). Traffic is well spread out through the site’s pages with the top page only accounting for 5% of traffic. For link building, all external links were acquired organically. The Seller accomplished this by focusing on low-competition keywords, which tended to rank in positions one to three on Google. Growth opportunities include applying for ad networks and affiliate programs with a higher payout, adding more content for relevant keywords, and adding affiliate links to all of the existing content. The seller originally purchased the site from Flippa in January 2018. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller would like more time to focus on their other websites in different niches.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.