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$5.8K Per Month Amazon KDP Site in the Music Niche

EcommerceSoldMusicvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -39%
Asking price
$148,703
Monthly net
$4,374
Multiple
2.8x
Estimated valuation vs comps

Asking 2.8x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 18% above the median.

Key facts
Monthly revenue
$5,807
Monthly expenses
$1,433
Monthly net profit
$4,374
Profit margin
+75%
Revenue trend
-34%
Users trend
-34%
Monetization
Amazon KDP, Digital Product, Display Advertising
Niche
Music
Hours / week
10
Days on market
294
Business location
US

Summary

This listing is for an Amazon KDP, digital product, and display advertising business. The KDP account features six physical books and five ebooks that teach people how to play a particular instrument. The WordPress website sells digital products and the WooCommerce platform hosts video lessons, both also related to learning the same instrument. The Seller has diversified the business' revenue sources and over the past seven years the books have been bestsellers in several Amazon categories, one of which has been selected by Amazon for the designation ‘Great on Kindle’. This book has also been featured on other websites as the #1 bestselling title of all time. The business has also been given Amazon Influencer status. The business earns through Amazon KDP (87%), digital products (9%), YouTube display ads (3%), and KJOS book royalties (1%). A monthly membership program has also recently been set up which earns monthly recurring revenue. Sellers have written all the books themselves. Physical books are printed through KDP so they don't have to handle any inventory. The Sellers are experts in the niche and one of them would be willing to continue working with the business as a contractor if the Buyer wishes. The two bestsellers have a total of over 2000 reviews on Amazon and aggregate ratings of 4.7 and 4.3 stars. The included website generates 9% of total traffic. The main drivers of that traffic are organic search (60.58%), direct (24.54%), and social (12.54%). This mostly comes from the US (54%). The Sellers spend about 10 hours a week on the business. They have two contractors who help them to run the business. The IT person takes care of site development of new products and courses and general maintenance. The VA records daily sales takes customer service inquiries via email, makes book corrections as needed in Word and Vellum, and uploads new files to KDP. There's also an accountant that prepares monthly financial statements. A large email list of almost 12K subscribers is included in the sale. This list is monetized through sequences of 3-6 emails each that direct subscribers to purchase books and the membership program. The YouTube channel has over 30K subscribers and helps to send users to their website. The Facebook group has over 13K followers. The Sellers have also recently been growing their following on Pinterest and Instagram. Continuing this growth could be an opportunity for a Buyer. *The Sellers are open to discussing the use of their images by the buyer after the sale. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller would like to move on to other opportunities

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.