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$1.2K Per Month Amazon Associates Site in the Parenting Niche

EcommerceSoldParentingvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -23%
Asking price
$44,096
Monthly net
$1,160
Multiple
3.2x
Estimated valuation vs comps

Asking 3.2x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 32% above the median.

Key facts
Monthly revenue
$1,201
Monthly expenses
$40
Monthly net profit
$1,160
Profit margin
+97%
Revenue trend
-21%
Users trend
+63%
Monetization
Amazon Associates, Affiliate
Niche
Parenting, Baby Care
Hours / week
1
Days on market
13
Business location
GB

Summary

This listing is for an Amazon Associates and affiliate business created in January 2018 in the parenting and baby care niches. The WordPress site offers information and buying guides on baby health products as well as general parenting advice. The business requires minimal time investment from the Seller. The business earns primarily from Amazon Associates (97%) followed by affiliate (3%). The site generates traffic primarily through organic (96%), followed by direct (3%), and referral (>1%). The country leading traffic is the UK (62%) with the remaining traffic from the US (22%) and AU (3%). The top page accounts for 13% of traffic and the top three pages combined account for around 27% of traffic. The site was purchased by the current owner in February 2020. All link building has been built organically though no new links have been built in the past 12 months. The business has no social media accounts or an email list, both of which would be growth opportunities for the Buyer to consider. The Seller hasn’t spent time recently updating the site including the affiliate links, leading to a decline in performance. This opportunity might interest a Buyer looking for a flipping opportunity or a Buyer who would like to take over the updating and optimization process.

Reason for sale

The Seller would like to focus on other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.