$74.3K Per Month eCommerce Site in the Health & Fitness Niche
Asking 4.6x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 91% above the median.
- Monthly revenue
- $74,276
- Monthly expenses
- $45,609
- Monthly net profit
- $28,667
- Profit margin
- +39%
- Revenue trend
- -4%
- Users trend
- +18%
- Monetization
- eCommerce, Amazon FBA
- Niche
- Health & Fitness
- Hours / week
- 5
- Days on market
- 15
- Business location
- US
Summary
This listing is for an eCommerce and Amazon FBA business created in August 2016 in the health & fitness niche. The business features 27 SKUs on the Shopify store and 19 SKUs listed on FBA related to self-care. The business is part of Amazon's Brand Registry 1.0. The brand has grown in reputation over time, as the products have an average 4-4.5 star rating over hundreds of reviews. There's also an email list of 25k subscribers and an Instagram account with a large following of around 35k users. Also included in the sale, are two trademarks and three patents. Revenue is generated from Shopify (~57%) and Amazon FBA (~43%) sales. Inventory is shipped directly to Amazon FBA warehouses or to 3PL warehouses managed by Shipmonk for Shopify orders. The top traffic channels to the site are direct (~26%), paid advertising (~22%), and organic search (~20%). The leading countries in terms of traffic sources are the US (~82%), Canada (~5%), and the UK (~3%). The top three pages make up less than 22% of the site's total views. The Seller spends around 5 hours per week on the business whose main responsibilities include inventory management, developing new products, and approving advertising and marketing campaigns. A team of 8 employees helps with customer service, designing newsletters and new products, accounting, PR, social media scheduling, and email marketing. The team could continue working with the new buyer depending on further negotiations. The Seller spends approximately $400 a month on Google ads. No Facebook or Instagram ads are being utilized. Instagram is a good driver of organic social traffic thanks to regular posting and a nurtured audience. The Seller has also built up a large email list which is monetized with special offers and curated content. Opportunities to expand the business include selling on other marketplaces such as Walmart or international Amazon markets and expanding the product range further. Lowering the Cost of Goods Sold may be a chance to lower expenses if the Buyer wished to explore. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Seller would like to raise funds to explore another business opportunity.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.