$11.0K Per Month Display Advertising Site in the News & Education Niche
Asking 3.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.
- Monthly revenue
- $11,024
- Monthly expenses
- $217
- Monthly net profit
- $10,808
- Profit margin
- +98%
- Revenue trend
- +80%
- Users trend
- +8%
- Monetization
- Display Advertising
- Niche
- News & Education
- Hours / week
- 1
- Days on market
- 49
- Business location
- US
Summary
This listing is for a display advertising business created in July 2014 in the news & education niche. The WordPress site offers information and educational content for teachers, parents, and children. The business is well-aged, has a 4K email list, has a DR 53, and requires minimal time from the Seller. The business earns the entirety of its revenue from Medivine ads. The site generates traffic primarily through organic (78%), followed by direct (12%) and referral (9%). The country leading traffic is the US (53%) with the remaining traffic from the UK (19%) and AU (6%). Traffic is well spread out through the site’s pages with the top page only accounting for 3% of traffic. The business experiences seasonality in connection with school holidays. The business has over 4,000 emails though they have not yet utilized this list. This would be a growth opportunity for the buyer to consider. There is a Youtube channel with over 1k subscribers and approximately half a million views. In terms of backlinks, the Seller has built most of them organically and has gained a strong backlink profile from K12 and .edu links. The site runs fairly hands-off besides updating plugins. The Seller has about 30 new pieces of content to be added to grow the site further. Content is added on an ad-hoc basis and outsourced to writers the Seller has worked with over the years. The contact of these writers can be passed on to the Buyer. The sale includes a secondary website that brings in about 1% of revenue. It has been included in the sale because it was related to the main business being sold. Growth opportunities include partnering with related sites to take advantage of their affiliate programs, adding digital products to sell on the site, or adding a membership option on the site. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Seller would like to focus on other business opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.