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$1.3K Per Month Amazon Associates Site in the Home Niche

EcommerceSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +107%
Asking price
$40,463
Monthly net
$1,264
Multiple
2.7x
Estimated valuation vs comps

Asking 2.7x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 11% above the median.

Key facts
Monthly revenue
$1,316
Monthly expenses
$52
Monthly net profit
$1,264
Profit margin
+96%
Revenue trend
+99%
Users trend
+345%
Monetization
Amazon Associates, Display Advertising
Niche
Home, Equipment
Hours / week
2
Days on market
49
Business location
US

Summary

This listing is for an Amazon Associates and display advertising business created in August 2018 in the home and equipment niche. The WordPress site offers information and buying guides on particular home furniture. The business benefits from being in a trending niche and searches for the topics have doubled in the last 5 years. The business earns primarily from Amazon Associates (91%) followed by Ezoic optimized display ads (9%). The site generates traffic primarily through organic (91%), followed by direct (6%) and referral (2%). The country leading traffic is the US (84%) with the remaining traffic from CA (5%) and the UK (4%). The top page accounts for 22% of traffic and the top three pages combined account for around 40% of traffic. This website previously used 10 - 20 links from a PBN service provider. Currently, 3 PBN links are being used from websites owned directly by the seller. These are all included as assets in the sale. The Seller has also built backlinks through forums, blog comments, and creating profile links from high-authority sites. The business has no social media accounts or an email list, both of which would be growth opportunities for the Buyer to consider. The seller is willing to provide a content plan as well as ready-to-use templates for content managers and comprehensive video tutorials on how to properly format the content for best performance. **The business was negatively impacted by the December 2020 Google algorithm update, but traffic has now stabilized. ** Ezoic has confirmed that they will migrate this website despite it not meeting their current minimum traffic requirements. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller would like to move on to new opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.