$5.0K Per Month Affiliate Site in the Finance Niche
Asking 3.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 30% above the median.
- Monthly revenue
- $5,012
- Monthly expenses
- $743
- Monthly net profit
- $4,269
- Profit margin
- +85%
- Revenue trend
- +175%
- Users trend
- +136%
- Monetization
- Affiliate
- Niche
- Finance
- Hours / week
- 2
- Days on market
- 42
- Business location
- US
Summary
This listing is for an affiliate business created in October 2019 in the finance niche. The WordPress site offers information and advice on improving finances. The trademarked business has an email list of 5K, quality content, and some backlinks from high-ranked finance and news websites like CNBC and Huffpost. The business earns 100% of its income through several affiliate programs. The site generates traffic primarily through organic (88%), followed by direct (6%) and social (4%). The country leading traffic is the US (95%) with the remaining traffic from CA (1%) and the UK (>1%). Traffic is well spread out through the site’s pages with the top page only accounting for 5.6% of traffic. The business has an email list of over 5,000 subscribers and the list is sent out segmented, automated email sequences. In terms of backlinks, the Sellers have done some guest posting and blog commenting, and many pages get links naturally. Content was mostly outsourced and added in early to mid-2020 but no new content has been posted in four months. The Sellers have a WordPress assistant who adds the articles to the site when articles are being written. The Sellers are willing to provide a content plan for the next 6 months to the new owner so they only have to assign the articles when complete. The business has Facebook, YouTube, Twitter, Linkedin, Pinterest, and Instagram accounts though none account for significant traffic. *The earnings have decreased significantly between April and October 2020. The main reasons are a loss in advertisers and website traffic, as well as a payout adjustment from an advertising partner. *The pricing period only includes the months after October 2020 to reflect the level of earnings after these events. The seller used paid traffic from Google Ads and other sources between March and November 2020. *Prior to August 2020, some metrics in Google Analytics (especially the bounce rate) were displayed incorrectly due to technical issues with a theme/plugin. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Sellers would like to move on to other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.