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$1.1K Per Month Amazon Associates Site in the Equipment Niche

EcommerceSoldEquipmentvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +37%
Asking price
$47,310
Monthly net
$1,100
Multiple
3.6x
Estimated valuation vs comps

Asking 3.6x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 49% above the median.

Key facts
Monthly revenue
$1,121
Monthly expenses
$21
Monthly net profit
$1,100
Profit margin
+98%
Revenue trend
+36%
Users trend
+58%
Monetization
Amazon Associates
Niche
Equipment
Hours / week
1
Days on market
11
Business location
US

Summary

This listing is for an Amazon Associates business created in March 2017 in the equipment niche. The Squarespace site features content related to a type of woodworking tool. Traffic has steadily grown over the years in a relatively evergreen niche thanks mainly to organic traffic. The Seller needs only one hour a week to maintain the site. The top traffic channels include organic search, (~84%), referral (~11%), and direct (~4%). The leading countries in terms of traffic sources are the US (~61%), the UK (~14%), and Canada (~10%). The top page accounts for 21.46% of total traffic and the top 4 pages account for 70.79%. All content in the past two years was added by the Seller. All backlinks were gained organically and no manual outreach was previously done before, which is a potential growth opportunity for the Buyer. Other areas to consider exploring are adding more content in new categories, building and monetizing an email list, and starting social media accounts as an additional traffic driver. The Buyer may wish to apply for display advertising to diversify revenue channels. *Please note that Seller bought the site in November 2019, which explains the lack of revenue data prior to 2020.

Reason for sale

The Seller would like to explore new opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.