$1.4K Per Month Display Advertising Site in the Science Niche
Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 30% above the median.
- Monthly revenue
- $1,445
- Monthly expenses
- $148
- Monthly net profit
- $1,297
- Profit margin
- +90%
- Revenue trend
- +108%
- Users trend
- +32%
- Monetization
- Display Advertising
- Niche
- Science
- Hours / week
- 1
- Days on market
- 3
- Business location
- US
Summary
This listing is for a display advertising business created in January 2014 in the science niche. The LAMP (Linux, Apache, MySQL, PHP) platform was built within the CodeIgniter framework. This setup automatically pulls new content from free, publicly available APIs meaning minimal effort is required to maintain the business. This business earns 100% of its revenue from display advertising using the Adsense network. The top three traffic channels for this business include organic search (75.06%), direct (20.56%), and referral (4.12%) signals. The top three countries in terms of generating the most traffic to the business include the US (19.76%), CN (14.18%), and IN (6.8%) audiences respectively. The Seller is the only person working on this business at this time and no other employees are on the payroll. The Seller spends a majority of their time ensuring everything is up and working correctly and responding to occasional emails when needed. New content is added automatically on a daily basis whenever new publications are released within the health and science industry. The site pulls this content from free, publicly available APIs. Meaning the Seller doesn't have to create original content. The website itself is a custom LAMP (Linux, Apache, MySQL, PHP) website. The PHP is built within the CodeIgniter framework. Despite having 3 million+ individual pages indexed in Google, the site code is contained within ~10 coded PHP pages, and only 4 of these have extensive code. Some knowledge of PHP would be required to customize the site further, but all complex functions are broken out by role and not difficult to work with. The Seller states they are willing to guide the new owner through how everything works and provide documentation as needed. The Seller will check business emails and respond to the occasional author whose publication was automatically listed on the site when requested to remove it. Adding more custom content to the business serves as a growth opportunity for a Buyer to consider. Adsense is the only network being used at this time and the Seller states adding additional revenue sources would serve as another growth avenue. No email list or social media accounts have been created for this business providing plenty of growth opportunities for a Buyer to consider. *This business experiences some seasonality based on student and research deadlines (late spring and late fall are high seasons). * The website is built on a custom LAMP (Linux, Apache, MySQL, PHP) platform. The PHP is built within the CodeIgniter framework. Some knowledge of PHP would be required to customize the business and more information will be provided to active Buyers.
Reason for sale
The Seller would like to focus on other business opportunities
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.