$2.4K Per Month Display Advertising Site in the Finance Niche
Asking 3.5x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 40% above the median.
- Monthly revenue
- $2,380
- Monthly expenses
- $34
- Monthly net profit
- $2,346
- Profit margin
- +99%
- Revenue trend
- +131%
- Users trend
- +225%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Finance
- Hours / week
- 1
- Days on market
- 10
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in October 2018 in the Finance niche. The WordPress site features best-of-style and informational articles for a variety of topics related to multiple areas of finance and everyday life. The business has experienced considerable year-on-year growth and the Seller only spends one hour per week maintaining it at this time. The business earns from AdSense display advertising (93%) and Amazon Associates (7%). The three main traffic channels for the site are organic search (~82%), direct (~10%), and referral (~4%). This traffic comes from the US (~87%), the UK (~2%), and Canada (~1%). There is a nice spread of traffic among the top three pages that receive ~11%, ~8%, and ~4% respectively. Many of the articles on the site rank in the Google top 10 for finance and credit card-related keywords. Around 60% of the site's content is informational with the other 40% being product reviews. Adding more product reviews-focused content to increase affiliate earnings, which currently accounts for ~7% of the total business earnings, could be a growth opportunity for a Buyer to consider. Other growth opportunities include doing link building for SEO and building and monetizing an email list. *The site was temporarily affected by a Google update in May 2020. It recovered shortly after and has since improved.
Reason for sale
The Seller would like to receive a capital payout for the business.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.