$1.4K Per Month Display Advertising Site in the Pet Care Niche
Asking 3.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 47% above the median.
- Monthly revenue
- $1,376
- Monthly expenses
- $12
- Monthly net profit
- $1,364
- Profit margin
- +99%
- Revenue trend
- +15%
- Users trend
- +49%
- Monetization
- Display Advertising, Affiliate
- Niche
- Pet Care
- Hours / week
- 1
- Days on market
- 0
- Business location
- US
Summary
This listing is for a display advertising and affiliate business created in August 2012 in the pet care niche. The custom-built site uses HTML & CSS and features facts and informational articles about a particular pet. The well-aged business requires minimal work from the Seller. The business earns primarily through advertising via Adsense (54%) and affiliate networks (46%). The site generates traffic primarily through organic (91%), followed by direct (6%) and referral (2%). The country leading traffic is the US (67%) with the remaining traffic from the UK (9%) and CA (7%). Traffic is well spread throughout the site’s pages with the top page accounting for 6% of traffic and the top three pages combined accounting for about 10% of traffic. The site has not been updated since 2019 because the Seller was busy on other projects. No link building has been used on the site, and the business has no social media accounts or an email list, all of which would be growth opportunities for the Buyer to consider. **The business appears to have been negatively impacted by the May 2020 Google algorithm update, but traffic has stabilized since.
Reason for sale
The Seller would like to focus on other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.