$1.7K Per Month Display Advertising Site in the Pet Care Niche
Asking 3.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.
- Monthly revenue
- $1,679
- Monthly expenses
- $157
- Monthly net profit
- $1,522
- Profit margin
- +91%
- Revenue trend
- -16%
- Users trend
- -21%
- Monetization
- Display Advertising, Amazon Associates, Digital Product
- Niche
- Pet Care
- Hours / week
- 1
- Days on market
- 0
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, and digital product business created in May 2016 in the pet care niche. The Craft CMS site features content related to pet care for a specific type of animal with a small amount of revenue coming from an included eBook. The business domain features a DR 28 with some strong backlinks pointing to the website. The site has an even spread of traffic among the top four pages and minimal effort is required to maintain the business at this time. This business primarily generates revenue from display advertising (55%) using the Mediavine ad network, Amazon Associates (44%), and digital product (1%) income from an included e-book's sales. The top three traffic channels for the business include organic search (92.87%), direct (6.12%), and referral (0.58%). The top three countries in terms of generating traffic to the business include the US (56.72%), the UK (13.78%), and CA (6.79%) audiences respectively. The Seller has spent very little time working on the business at the moment, but the main tasks previously were adding new content targeting low competition keywords, and updating some of the previous articles when time allowed. Little to no time has been spent on the site over the last few months serving as a growth opportunity for a Buyer to consider. There are no employees on the payroll at this time. The main strategy of the Seller has generally been to build organic traffic via publishing long-tail keyword-focused articles. The Seller built a small number of backlinks in the past via outreach but mainly focused on publishing content versus trying to build links. This is an opportunity for a Buyer to consider pursuing should they choose. The business includes an e-book that has not been advertised or promoted serving as another growth avenue for a Buyer to consider. The Facebook account features 2,524 followers but does little in terms of generating revenue for the business. The email list includes 552 contacts stored in Mailchimp and has not been monetized. More information will be provided to active Buyers.
Reason for sale
The Seller would like to focus on other business opportunities
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.