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$4.3K Per Month Amazon Associates Site in the Sports Niche

EcommerceSoldSportsvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +14%
Asking price
$201,587
Monthly net
$4,289
Multiple
3.9x
Estimated valuation vs comps

Asking 3.9x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 63% above the median.

Key facts
Monthly revenue
$4,327
Monthly expenses
$38
Monthly net profit
$4,289
Profit margin
+99%
Revenue trend
+12%
Users trend
-8%
Monetization
Amazon Associates, Affiliate, Display Advertising
Niche
Sports
Hours / week
1
Days on market
30
Business location
US

Summary

This listing is for an Amazon Associates, affiliate, and display advertising business created in April 2017 in the sports niche. The WordPress site contains buying guides, information, and tutorials on a specialized sport. The business benefits from being in a growing niche and ranks highly for competitive keywords. The business requires minimal work from the Seller. The primary source of revenue for the business is Amazon Associates (78%) followed by affiliate (11%) and advertising (11%). The current ad network used is Monumetric but the site would currently qualify for other ad networks like Mediavine. The site generates traffic primarily through organic (88%), followed by direct (9%) and referral (1%). The country leading traffic is the US (83%) with the remaining traffic from CA (8%) and the UK (3%). Traffic throughout the site’s pages is well spread with the top page accounting for 13% of traffic. The business has built its backlink profile organically through manual outreach for backlinks. The Seller has not recently updated or added new content to the site. Considering the site’s current authority and ranking for strong keywords in the niche, adding new content would allow the site to grow and rank for related content. The Seller is willing to share content ideas with the Buyer. The business has Facebook, Twitter, Pinterest, and Instagram though none of the social media accounts are significant drivers of traffic. In 2020 the Seller used a small amount of Facebook ads to boost traffic to a few guest posts. The business has an email list of 1,920 subscribers stored in MailChimp. The list is not monetized and only a few emails have been sent to the list. Growing the email list and social media presence could be growth opportunities for the Buyer to consider. The business has never had any employees or outsourced for other tasks so this might be another area for a Buyer to use outside resources to grow the site. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller would like to pursue new opportunities

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.