$1.5K Per Month Display Advertising Site in the Home Niche
Asking 3.6x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 43% above the median.
- Monthly revenue
- $1,543
- Monthly expenses
- $111
- Monthly net profit
- $1,432
- Profit margin
- +93%
- Revenue trend
- -59%
- Users trend
- -35%
- Monetization
- Display Advertising
- Niche
- Home
- Hours / week
- 15
- Days on market
- 0
- Business location
- US
Summary
This listing is for a display advertising business created in August 2017 in the home niche. The WordPress site features listicles and informational content on interior design. It boasts a large social media following, has a good backlink profile, and is built on an expired domain. The business generates revenue from Ezoic (62%) and Google Adsense (~38%) display ads. The main traffic channels are organic search (~79%), social (~13%), and direct (~7%). The leading sources of traffic by countries are the US (~61%), Canada (~8%), and the UK (~7%). The Seller spends around 15 hours each week maintaining the business. Daily tasks include performing keyword research, ordering new articles, editing and publishing them, and repairing broken links. Creating a publishing schedule could help the Buyer cut down time spent on the above tasks, as well as hiring a VA to help with editing and publishing the content. As the business is built on an expired domain, it has gained organic backlinks over time. The Buyer may wish to consider a manual outreach campaign to further increase the domain ranking. Other growth opportunities for this site include targeting long-tail keywords and expanding the site to cover shoulder niches. Another site in the same niche is included with the sale, which could be built up as an entirely separate new business if the Buyer wished. * The site was hit by the May Google Core Update however it has since stabilized.
Reason for sale
The Seller would like to explore different business opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.