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$467.8K Per Month Amazon FBA Site in the Home Niche

EcommerceSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +195%
Asking price
$4,872,381
Monthly net
$128,221
Multiple
3.2x
Estimated valuation vs comps

Asking 3.2x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 32% above the median.

Key facts
Monthly revenue
$467,845
Monthly expenses
$339,625
Monthly net profit
$128,221
Profit margin
+27%
Revenue trend
+102%
Monetization
Amazon FBA
Niche
Home, Art
Hours / week
30
Days on market
11
Business location
US

Summary

This listing is for an Amazon FBA business created in July 2015 in the home and art niches. The included Amazon Seller Central account features 53 SKUs for products across 5 brands covering the Home, Garden, and Arts & Crafts niches. The business includes several trademarks, is part of Amazon’s Brand Registry 2.0 program, and has shown steady year-on-year growth in revenue and traffic. This business is 100% Amazon FBA and all revenue stems from this monetization alone. This listing features 5 separate brands, 4 built and 1 purchased in Jan 2019 from the Seller's friend. The Seller spends about 30 hours per week on this business. They reorder inventory when needed, provide customer service, and launch new products a few times per year. PPC management is outsourced and the Seller meets with this company a couple of times per week. The Seller ships FOB to Amazon warehouses as much as possible, by utilizing a freight forwarder. Mostly floor loaded containers, but also some LCL. The business's FBA account is enabled for Amazon Global Logistics, but the Seller has not utilized it yet. Depending on inbound limitations set by Amazon, some products are sent to a 3PL. The Seller also uses an Amazon partnered LTL or UPS to send items to their warehouses as needed. Any overstock items at the end of the summer season are then shipped to the 3PL provider as needed. The Seller states that key opportunities for growth include growing the brand's social media presence. Other opportunities include expanding the brands to other channels such as off-Amazon channels and Amazon A+ content to grow the brands further. The Business includes two Facebook accounts that do little in terms of driving traffic to the business. There is currently no website content for the included domains, and no email list has been set up at this time. With plenty of growth potential for a Buyer to explore, more information will be provided to active Buyers.

Reason for sale

The Seller would like to focus on other business opportunities

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.