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$19.9K Per Month Amazon FBA Site in the Pet Care Niche

EcommerceSoldPet Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +33%
Asking price
$267,769
Monthly net
$6,531
Multiple
3.4x
Estimated valuation vs comps

Asking 3.4x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 42% above the median.

Key facts
Monthly revenue
$19,884
Monthly expenses
$13,353
Monthly net profit
$6,531
Profit margin
+33%
Revenue trend
+49%
Users trend
+4%
Monetization
Amazon FBA, eCommerce
Niche
Pet Care
Hours / week
20
Days on market
4
Business location
US

Summary

This listing is for an Amazon FBA and eCommerce business created in March 2019 in the pet care niche. The included Seller Central account features 5 SKUs for pet products that solve a common problem. The brand, which is registered with Amazon's Brand Registry 2.0, was 2021 Editors' Choice for a popular magazine in the niche and the products have received the Amazon's Choice badge multiple times. Sales for January 2021 were almost 3x what they were for the same period in 2020. The business earns through Amazon FBA (98%) and eCommerce (The Wayfair and Shopify sales account for ~2% of the total business revenue). The business has an established relationship with a loyal factory partner and it sells on Amazon.com, Amazon.ca (brand registered), Wayfair, and a Shopify site. The Sellers hold a small amount of inventory in their office to fulfill Wayfair orders as they require blind shipping. All other orders are fulfilled by Amazon. The store features one product with 4 SKUs for size and color variations. The brand is well designed and products each have hundreds of positive reviews at 4.7+ stars. The product pages are also well designed, with excellent product photos and descriptions. Currently, three VAs work for the business. The first one does all image work i.e. photoshopping, the second one helps with Shopify and Klaviyo issues, and the third one manages Amazon PPC. None of the VAs are aware of the sale, but the Sellers can confirm for interested Buyers whether they will continue with the business. The product can be used by pet owners, the elderly, campers, as well as sporting events and game spectators. The Sellers have focused on pet owners thus far so expanding reach to these other audiences could be a growth opportunity for a Buyer to consider.

Reason for sale

The Seller would like to focus on other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.