$6.7K Per Month Display Advertising Site in the Pet Care Niche
Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 33% above the median.
- Monthly revenue
- $6,665
- Monthly expenses
- $1,697
- Monthly net profit
- $4,968
- Profit margin
- +75%
- Revenue trend
- +337%
- Users trend
- +209%
- Monetization
- Display Advertising
- Niche
- Pet Care
- Hours / week
- 10
- Days on market
- 15
- Business location
- US
Summary
This listing is for a display advertising business created in August 2019 in the pet care niche. The WordPress site features informational content on a common household pet. The business grew substantially in 2020, there is an even spread of traffic among the top three pages, and overall it requires minimal work from the Seller to maintain. The highest-traffic page sees no more than 5% of the total site traffic. The main traffic channel is social (~90%), with the rest of the traffic coming from direct (~6%) and organic (~3%). This traffic comes from the US (~60%), Great Britain (~11%), and CA (~7%). The website has close to 600 articles and the Seller recently hired a content writer to help with content product production. The Facebook and Pinterest pages generate a lot of traffic for the website. The Seller currently schedules three articles per day onto the Facebook page and creates 6 posts per day in total. Sharing more content to social to build up the traffic could be a potential growth opportunity for a Buyer to consider. For roughly six months the Seller has been producing weekly email campaigns to go out to the 6,386 subscribers featuring 5 articles from the website. Growing and monetizing this email list is a growth opportunity for a Buyer to consider. The other growth opportunities for this website include hiring a video producer to create videos for the YouTube channel as well as a VA to run the Facebook page. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Seller would like to focus on other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.