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$9.6K Per Month SaaS Site in the Hospitality Niche

SaaSSoldHospitalityvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -26%
Asking price
$188,546
Monthly net
$3,928
Multiple
4.0x
Estimated valuation vs comps

Asking 4.0x annual profit. Comparable SaaS businesses sell around 3.2x (1.8 to 4.6x, 270 comps). Priced 25% above the median.

Key facts
Monthly revenue
$9,553
Monthly expenses
$5,625
Monthly net profit
$3,928
Profit margin
+41%
Revenue trend
-14%
Users trend
+20%
Monetization
SaaS
Niche
Hospitality
Hours / week
4
Days on market
4
Business location
US

Summary

This listing is for a SaaS business created in October 2011 in the hospitality niche. The business provides solutions for restaurant and hotel owners looking to grow their brands. Included in the sale are a 10K+ strong email list and a web notification push list with 11.5K+ subscribers. The site has an even spread of traffic among the top three pages and overall requires minimal effort from the Seller to maintain. The main traffic channels for the site are organic search (~80%), direct (~16%), and referral (~2%). This traffic comes from the US (~42%), PH (~10%), and IN (~7%). The top three traffic pages of the site receive ~9%, ~8%, and ~7% respectively. The Seller added Mediavine in Aug 2020 to diversify earnings. Currently, the business has 122 customers with ~1 new customer added each month and it has a low churn rate. Customers pay a one-time setup fee followed by a monthly fee and done-for-you support. There are two main contractors based in the Philippines working in the business. One works full-time and the other part-time to assist the full-time contractor as needed. A US-based ad-hoc developer works on-call. Website maintenance/upgrades are performed on the site once or twice per year. Included in the sale are a blog that attracts traffic through SEO, as well as a YouTube account that features a video with over 250K views. Growing these two areas of the business are growth opportunities for a Buyer to consider.

Reason for sale

The Seller would like to focus on other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.