$0.6K Per Month Display Advertising Site in the Health & Fitness Niche
Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 33% above the median.
- Monthly revenue
- $592
- Monthly expenses
- $4
- Monthly net profit
- $588
- Profit margin
- +99%
- Revenue trend
- +1299%
- Users trend
- +695%
- Monetization
- Display Advertising
- Niche
- Health & Fitness
- Hours / week
- 2
- Days on market
- 4
- Business location
- US
Summary
This listing is for a display advertising business created in February 2017 in the health & fitness niche. The WordPress site features educational articles around the health of a specific body part. The DR25 site experienced substantial growth in 2020 and overall requires just 1-2 hours per week from the Seller to maintain. Traffic for the site comes from organic search (~92%), direct (~5%), and referral (~1%). This traffic comes from the US (~95%), CA (~2%), and GB (~0.6%). As well as earning from AdSense, the website features pages for tests related to a specific body part. They occasionally receive emails from companies requesting to advertise on these pages. Included in the sale is a 301 redirect the Seller uses for SEO purposes. There is an opportunity for the site to be expanded into other similar niches and carrying out some email or other form of marketing as a new traffic channel for the site. Traffic for the site comes from organic search (~92%), direct (~5%), and referral (~1%). This traffic comes from the US (~95%), CA (~2%), and GB (~0.6%). As well as earning from AdSense, the website features costing pages for tests related to this specific body part and the Seller charges $100 per publication for this. They occasionally receive emails from companies requesting this form of advertising. Included in the sale is a 301 redirect the Seller uses for SEO purposes. There is opportunity for the site to be expanded into other similar niches and carrying out some email or other form of marketing as a new traffic channel for the site.
Reason for sale
The Seller would like to focus on other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.