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$19.4K Per Month eCommerce Site in the Sports Niche

EcommerceSoldSportsvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -51%
Asking price
$135,022
Monthly net
$4,092
Multiple
2.7x
Estimated valuation vs comps

Asking 2.7x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 15% above the median.

Key facts
Monthly revenue
$19,435
Monthly expenses
$15,343
Monthly net profit
$4,092
Profit margin
+21%
Revenue trend
-40%
Users trend
-52%
Monetization
eCommerce
Niche
Sports
Hours / week
17
Days on market
58
Business location
US

Summary

This listing is for an eCommerce business created in January 2020 in the sports niche. The Shopify store features a specific training product for combat sports. The trademarked brand has a good social media following and gets social mentions from professional fighters. Several agencies who work with big names in the niche have contacted the Seller about a collaboration. The main traffic sources for the site are social (~63%), direct (~29%), and organic search (~2%). This traffic comes from the US (~75%), UK (~7%), and AU (~4%). The Seller uses one main supplier, but for backup purposes has several other suppliers who can also be used to manufacture the product. Orders are fulfilled by a third-party fulfillment team who are US-based and charge around $1 per unit. The brand gets a lot of tags and mentions on Instagram, even from pro-MMA and UFC fighters. The Instagram account has over 8K followers and the Facebook page has over 5K likes. The Seller has also been contacted by several agencies that work with some big names in the UFC and they were interested in doing a collaboration. The Seller didn't go forward with these deals as they couldn't afford to pursue them. The Seller reposts videos to the business' social media pages every few days when customers, professional athletes, or celebs use and create posts about the product. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller feels they have done everything they can with this business and would like to focus on new opportunities in a different niche.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.