$1.0K Per Month Affiliate Site in the Home Niche
Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 33% above the median.
- Monthly revenue
- $956
- Monthly expenses
- $7
- Monthly net profit
- $949
- Profit margin
- +99%
- Revenue trend
- +75%
- Users trend
- +180%
- Monetization
- Affiliate, Amazon Associates, Display Advertising
- Niche
- Home
- Hours / week
- 2
- Days on market
- 46
- Business location
- GB
Summary
This listing is for an affiliate, Amazon Associates, and display advertising business created in January 2017 in the home niche. The WordPress site features information and 'How to" style blog content for a specific type of home improvement task. The business includes an email list with over one thousand subscribers and minimal effort is required to maintain the business at this time. This business primarily generates income from 2-affiliate networks (41%) Amazon Associates (33%) and display advertising (26%) through the Adsense network. The primary channels generating traffic to this business stem from organic search (86.4%), social media (6.7%), and direct (6.4%) traffic. The top three countries in terms of generating revenue for this asset include the UK (93.88%), the United States (1.48), and Ireland (1.01%) respectively. The Seller is currently the only one working on this business and no other employees are currently on the payroll. The Seller spends most of their time on this business writing and publishing one new article per month, and monitoring analytics. The affiliate income is generated from two affiliate networks and the Seller has agreed to introduce the new owner to these networks. Lead generation is the primary focus for these affiliates, and the Buyer can test other networks to increase this revenue stream should they choose. This asset has a large margin for improvement as the revenue has primarily been impacted by COVID due to the home improvement niche sustaining a hit. This business includes an email list with over 1,106 subscribers and has not been used or monetized offering a growth opportunity for the Buyer to explore. Facebook and Twitter accounts are included with this asset but do very little in terms of generating traffic to the site. *Business was severely impacted by COVID in 2020 from summer lockdowns in the UK. This prevented most home improvement services. There is a risk of further COVID lockdowns but also high growth potential if UK lockdowns subside. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Seller would like to focus on other business opportunities
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.