$5.3K Per Month Display Advertising Site in the Lifestyle Niche
Asking 3.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 53% above the median.
- Monthly revenue
- $5,308
- Monthly expenses
- $101
- Monthly net profit
- $5,208
- Profit margin
- +98%
- Revenue trend
- +46%
- Users trend
- +373%
- Monetization
- Display Advertising
- Niche
- Lifestyle, Travel, Health & Fitness, Finance
- Hours / week
- 2
- Days on market
- 73
- Business location
- US
Summary
This listing is for a display advertising business created in January 2019 in the lifestyle, travel, health & fitness, finance niches. The WordPress site features best-of guides and informational content. Traffic is well-distributed across the site and is non-reliant on major search engines like Google. Minimal effort is required from the Seller to maintain the business. Revenue is generated entirely from Mediavine. The top traffic channels are social (~96%), direct (~3%), and organic (~1%). The leading countries in terms of traffic are the US (~78%), Canada (~6%), and the UK (~3%). Content is added twice a month. The majority of content is written by the Seller, while contributions from guest writers are added occasionally. Outsourced writers have been used in the past. The Seller has contributed a few guest posts on other sites but hasn't done much else in terms of link building. Increasing manual outreach effort could be a growth opportunity for the Buyer to explore in order to rank higher for target keywords. Pinterest is a large traffic driver for the site. The Buyer could grow and monetize an email list to create another traffic channel as well as establish another revenue stream. *In May/June 2020, the site was affected by Pinterest's changes which led to a significant drop in traffic. After three weeks of liaising with Pinterest, the issue was resolved and traffic returned to normal levels. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Seller would like to focus on other business opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.