$19.4K Per Month Info Product Site in the Business Niche
Asking 3.7x annual profit. Comparable Other businesses sell around 2.6x (2 to 3.3x, 172 comps). Priced 41% above the median.
- Monthly revenue
- $19,436
- Monthly expenses
- $7,495
- Monthly net profit
- $11,941
- Profit margin
- +61%
- Revenue trend
- +106%
- Users trend
- +102%
- Monetization
- Info Product
- Niche
- Business, Lifestyle
- Hours / week
- 5
- Days on market
- 18
- Business location
- US
Summary
This listing is for an Info Product business created in February 2018 in the business and lifestyle niches. The Webflow site features 3 online courses (which are hosted on Teachable) with educational content related to entrepreneurship. The business has garnered a large following of 2 million followers on Instagram, and personal branding is mostly removed from the info products meaning the transfer of ownership will be relatively straightforward. Thanks to automation in place, minimal effort is required from the Seller to maintain the business. The majority of traffic comes from social (~57%), followed by direct (~29%), and other channels (~6%). The US (~40%) was the leading source of traffic, followed by the UK (~8%), and India (~6%). Two courses were created by the Seller and their partner, and the third course was produced in collaboration with a licensed psychotherapist. Customers can pay for any course in a single payment or 3-month installments. The majority of the business's operations are outsourced to independent contractors, including an Illustrator, Copywriter, Performance Marketer, and a VA. The Seller's main responsibilities include daily posting on Instagram and sending an email with resources each week and an email newsletter every two weeks. The business's Instagram accounts are important for driving traffic to the courses. PPC ads are used on Facebook and Instagram. The course is only advertised over a 24-hour window each month and no ads are shown outside of this window. The Seller partners with influencers to promote the course as well. Advertising on a more frequent basis and improving CRO of the ad campaigns is a growth opportunity the Buyer could explore. There are plans to use the parked domain for an additional standalone product that could create another source of revenue. The Buyer could also start a blog in order to increase opportunities for affiliate marketing and digital products to increase organic traffic, as well as diversify revenue sources. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Seller is looking to explore new business opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.