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$3.2K Per Month Display Advertising Site in the Home Niche

ContentSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +999%+
Asking price
$125,624
Monthly net
$3,064
Multiple
3.4x
Estimated valuation vs comps

Asking 3.4x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 37% above the median.

Key facts
Monthly revenue
$3,182
Monthly expenses
$118
Monthly net profit
$3,064
Profit margin
+96%
Revenue trend
+4306%
Users trend
+1462%
Monetization
Display Advertising, Other, Amazon Associates, Affiliate
Niche
Home, Culinary, Lifestyle
Hours / week
20
Days on market
29
Business location
US

Summary

This listing is for a display advertising, Amazon Associates, affiliate, and sponsored posts business created in March 2018 in the home, culinary, and lifestyle niches. The WordPress site features mostly decor and recipe style blog posts for a certain lifestyle choice. The business has shown good growth, particularly over the last six months, and has a strong social media following. The business earns through Mediavine display advertising (75%), sponsored posts (15%), Amazon Associates (8%), and affiliate (2%). The main traffic channels are social (72%), organic search (22%), and direct (6%). This comes from the US (89%), CA (6%), and the UK (1%). The Seller spends around 20 hours a week on the business. Tasks include managing social media and general work to optimize the site. A freelance writer is used to create two articles a month. Social media is a big driver for the business with 95% of social traffic coming from Pinterest. An email list of 1,471 subscribers has been built but not monetized. One automated sequence of two emails is sent out to direct people back to the blog. Expanding email marketing might be an opportunity for a Buyer to consider. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller would like to move on to other business opportunities

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.