$0.8K Per Month Display Advertising Site in the Home Niche
Asking 3.1x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 23% above the median.
- Monthly revenue
- $834
- Monthly expenses
- $12
- Monthly net profit
- $822
- Profit margin
- +99%
- Revenue trend
- -48%
- Users trend
- -35%
- Monetization
- Display Advertising
- Niche
- Home
- Hours / week
- 1
- Days on market
- 0
- Business location
- US
Summary
This listing is for a display advertising business created in March 2015 in the home niche. The WordPress site features how-to guides and informational articles around home maintenance on a specific area of a house. The business ranks on the top page for a keyword in its niche and receives more traffic during the spring and summer seasons. Minimal effort from the Seller is required to maintain the business at this moment in time. The site is monetized through Google Adsense and Ezoic. The top traffic channels are organic search (~82%), direct (~10%), and referral (~6%). The leading countries in terms of traffic are the US (~60%), the UK (~11%), and Canada (~7%). Traffic is well distributed, as the top three pages account for less than 25% of the site's total traffic. No new content has been added in the past two years, which presents a growth opportunity for the Buyer to add more articles to target more keywords. In the past, the Seller bought forum posts and conducted manual outreach as part of their link-building strategy. The Buyer may wish to consider expanding on these efforts through guest posting and email outreach for backlink exchanges. The lack of social media may be an opportunity for the Buyer to establish a presence on a number of platforms to drive external traffic to the site. An email list could be built and monetized as an additional source of traffic and revenue.
Reason for sale
The Seller would like to explore new opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.