$2.4K Per Month Display Advertising Site in the Pet Care Niche
Asking 3.4x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 37% above the median.
- Monthly revenue
- $2,356
- Monthly expenses
- $40
- Monthly net profit
- $2,316
- Profit margin
- +98%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Pet Care
- Hours / week
- 5
- Days on market
- 24
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in February 2016 in the pet care niche. The WordPress site features reviews and informational posts for a specific pet. The business has shown good overall growth, particularly in the past six months. It has a good spread of traffic with the top five posts accounting for ~24% of total traffic. Overall, minimal work is required from the Seller to maintain the business. The business earns through Mediavine display advertising (75%) and Amazon Associates (25%). The main traffic channels are organic search (89%), direct (9%), and social (2%). This comes from the US (75%), the UK (4%), and IN (4%). The Seller spends about five hours a week on the business checking comments and updating new plugins. One new piece of content tends to be added once a month but the content is not added regularly. The Seller has written all the content. Expanding content production and using outsourced writers might help to grow the site further. Pinterest, YouTube, and Facebook have been set up to promote the site. Pinterest is the only channel that is driving any traffic. Working on optimizing these profiles could be a growth opportunity for a Buyer to consider. No link building campaigns have been performed for this site. It has acquired its links organically. Working on building links could further the success of the content.
Reason for sale
The Seller would like to concentrate on other business ventures
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.