$1.0K Per Month Display Advertising Site in the Pet Care Niche
Asking 3.5x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 40% above the median.
- Monthly revenue
- $978
- Monthly expenses
- $36
- Monthly net profit
- $942
- Profit margin
- +96%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Pet Care
- Hours / week
- 2
- Days on market
- 1
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in December 2015 in the pet care niche. The WordPress site features informational posts and reviews for a pet-related product. Earnings have remained steady over the past year and the top page accounts for just 9% of overall traffic. Minimal work is required from the Seller to maintain the business. The business earns through AdThrive display advertising (90%) and Amazon Associates (10%). The top traffic channels are organic search (82%), direct (16%), and referral (1%). This comes from the US (74%), UK (13%), and CA (5%). Diversifying the income sources to higher-paying affiliate offers could boost the revenue for the Buyer. The Seller spends less than one hour a week on the business monitoring analytics and updating plugins. No new content has been posted since May 2020 and has previously been outsourced to freelancers. Posting regular content could be an area of growth for a Buyer to consider. The affiliate pages haven't been optimized at all, performing CRO on these pages could also help. No PBNs have been used but the Seller has paid for some guest posts about a year ago. Implementing a new link building campaign could help to further the site's success.
Reason for sale
The Seller would like to move on to other opportunities
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.