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$26.5K Per Month Amazon FBA Site in the Home Niche

EcommerceSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -56%
Asking price
$89,224
Monthly net
$2,704
Multiple
2.7x
Estimated valuation vs comps

Asking 2.7x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 15% above the median.

Key facts
Monthly revenue
$26,515
Monthly expenses
$23,812
Monthly net profit
$2,704
Profit margin
+10%
Revenue trend
-41%
Monetization
Amazon FBA
Niche
Home
Hours / week
2
Days on market
2
Business location
US

Summary

This listing is for an Amazon FBA business created in January 2015 in the home niche. The included Amazon Seller Central account features 3 SKUs for organizational products. The trademarked business has brand registry 2.0 and over 4K reviews with a 4.5-star average. Minimal work is required from the Seller to maintain the business. The business earns 100% of its income through Amazon FBA. The supplier is located in China and the Seller uses a sourcing agent who takes care of arranging the shipping. The Seller would be happy to introduce a Buyer to this agent. No inventory is handled by the Seller. A Shopify store is also included in the sale. This built-out store did make $400 in sales but due to being a small amount is not included in the profit and loss statement. Expanding sales to Shopify might represent an opportunity for a Buyer to consider. The Seller spends around two hours a week on the business mostly monitoring the seller account and responding to messages when necessary. A VA is used to post twice a day to the two Facebook community pages which has helped them grow to quite a significant size (7K & 11K followers). The VA is paid until the end of December 2020 and would be willing to continue with a Buyer. Due to the COVID-19 pandemic, the Seller has had to homeschool their children and has been very busy. They have not had the time to dedicate to the business and have even scaled-down the PPC advertising by a third. This accounts for the recent downturn in earnings. The business might suit a Buyer who is willing to optimize the Amazon PPC ads to grow the business. *We’ve decided to use a 4-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Reason for sale

Due to the recent COVID-19 pandemic the Seller is homeschooling their children and would like to sell the business to have more spare time.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.