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$1.0K Per Month Amazon Associates Site in the Kitchenware Niche

EcommerceSoldKitchenwarevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$34,838
Monthly net
$942
Multiple
3.1x
Estimated valuation vs comps

Asking 3.1x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 28% above the median.

Key facts
Monthly revenue
$950
Monthly expenses
$8
Monthly net profit
$942
Profit margin
+99%
Monetization
Amazon Associates
Niche
Kitchenware, Food & Beverages
Hours / week
1
Days on market
1
Business location
US

Summary

This listing is for a 2-site Amazon Associates business package created in November 2016 in the kitchenware and food & beverages niche. Both sites are built on WordPress, where one reviews kitchenware products and the other reviews food & beverage products. Minimal effort is required from the Seller to maintain the business at this moment in time. The first domain is expired and has traffic from three main sources - organic (~83%), direct (~14%), and referral (~2%). The top countries where traffic comes from are the US (~84%), Canada (~4%), and the UK (~2%). The second domain has similar traffic numbers: the top three traffic channels are organic (~92%), direct (~6%), and referral (~2%), and the top countries where traffic comes from are the US (~84%), Canada (~5%), and the UK (~4%). No new content has been added for the past two years for either site. The Seller updates posts on a yearly basis to remove products that aren't sold anymore or update existing reviews. No other work is required on a weekly or monthly basis. Link-building has been organic. Starting a link-building outreach strategy with guest posts and web 2.0 links is a growth opportunity for the Buyer to explore. Additionally, the lack of an email list could be an opportunity for the Buyer to diversify revenue and traffic streams. *The seller uses the same Amazon CA & UK tracking IDs for all of his sites. The total CA & UK earnings for the account equal to 9% of the total US revenue, but the exact revenue for these sites cannot be determined and therefore this revenue has not been added to the revenue numbers on the listing *We’ve decided to use a 7-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Reason for sale

The Seller would like to explore different opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.