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$11.9K Per Month eCommerce Site in the Home Niche

EcommerceSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +80%
Asking price
$117,935
Monthly net
$3,370
Multiple
2.9x
Estimated valuation vs comps

Asking 2.9x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 22% above the median.

Key facts
Monthly revenue
$11,873
Monthly expenses
$8,503
Monthly net profit
$3,370
Profit margin
+28%
Revenue trend
+59%
Users trend
+10%
Monetization
eCommerce
Niche
Home
Hours / week
10
Days on market
16
Business location
US

Summary

This listing is for an ecommerce business created in September 2016 in the home niche. The Shopify store features 6 SKUs for a specific type of home product. The trademarked brand has shown good year-on-year growth and requires minimal work from the Seller to maintain. The business earns 100% of its income through ecommerce. The top traffic channels are referral (36%), social (20%), and direct (15%). This comes from the US (87%), CA (3%), and the UK (2%). ShareASale is used to form partnerships that direct traffic to the store. The US-based manufacturer also takes care of fulfilling the orders meaning the Seller doesn't have to handle any inventory. The Seller spends about 10 hours on the business. Tasks include customer service, managing the social channels, and working with the supplier. Currently, 64 articles have been posted to the blog. All content creation has been outsourced to an agency. Facebook ads are used to drive traffic, optimizing these ads, and testing new PPC advertising channels could help to grow the business. The business has been approved to sell on Wayfair. Selling on additional marketplaces and in new territories might be an area of growth for a Buyer. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller would like to move on to other business ventures

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.