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$4.1K Per Month Amazon Associates Site in the Outdoors Niche

EcommerceSoldOutdoorsvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$138,710
Monthly net
$4,080
Multiple
2.8x
Estimated valuation vs comps

Asking 2.8x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 18% above the median.

Key facts
Monthly revenue
$4,112
Monthly expenses
$32
Monthly net profit
$4,080
Profit margin
+99%
Monetization
Amazon Associates, Display Advertising
Niche
Outdoors
Hours / week
2
Days on market
2
Business location
US

Summary

This listing is for an Amazon Associates and advertising business created in July 2019 in the outdoors niche. The WordPress site features buying guides, a learning section where users can learn about the product, and it ranks in the first position on Google for many relevant buying keywords. This business has grown significantly this year and overall requires minimal work from the Seller to maintain. The site has an even spread of traffic among the top 3 pages, with the highest-traffic page receiving only ~15% of the site's total traffic. Organic search is the main traffic channel (~93%), with direct (~6%) and referral (~0.5%) being the other two channels. Traffic comes from the US (~77%), CA (~6%), and the UK (~5%). The revenue for the business is split ~60% from Amazon Associates and ~40% from advertising. The Seller writes and publishes 1 new article each month. Adding more content more regularly could be a way for a buyer to grow the business. The site earns from Amazon Associates through the buying guides and Custom Native Ads in the informational content. The site also earns through automatic placement of display ads within the content of all pages on the site. *We’ve decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Reason for sale

The Seller would like to focus on other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.