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$0.7K Per Month Display Advertising Site in the Information Niche

ContentSoldInformationvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$26,268
Monthly net
$730
Multiple
3.0x
Estimated valuation vs comps

Asking 3.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% above the median.

Key facts
Monthly revenue
$746
Monthly expenses
$17
Monthly net profit
$730
Profit margin
+98%
Monetization
Display Advertising
Niche
Information
Hours / week
1
Days on market
18
Business location
US

Summary

This listing is for a display advertising business created in October 2016 in the information niche. The site is custom coded in Ruby on Rails and is one of the largest directories in its niche and in the US. Due to the nature of this business model, minimal effort is required from the Seller at this time. This business generates 100% of its revenue from AdSense display ads. The primary sources of traffic to the site stem from organic search (84%) referral (12%) and direct (4%) channels. The primary country in terms of generating traffic to the business is the United States. The Seller has not updated the site with much content since purchasing the site from our marketplace back in July 2018. The site's maintenance is as simple as monitoring the site for any errors and regularly updating the security certificates as needed. As the Seller has not done any SEO on the site recently, this offers growth potential the Buyer could focus on. Based on the site being custom-built using Ruby on Rails, the seller is willing to help a buyer deploy the site if needed. No email list or social media profiles have been created offering plenty of growth opportunities for a Buyer to consider. More information will be provided to active Buyers. * You must currently have an approved Adsense account before purchasing this business to assure a successful migration of the business.

Reason for sale

The Seller and his partner would like to focus on other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.