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$84.0K Per Month eCommerce Site in the Apparel & Accessories Niche

EcommerceSoldApparel & Accessoriesvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$396,724
Monthly net
$12,398
Multiple
2.7x
Estimated valuation vs comps

Asking 2.7x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 11% above the median.

Key facts
Monthly revenue
$83,966
Monthly expenses
$71,568
Monthly net profit
$12,398
Profit margin
+15%
Monetization
eCommerce
Niche
Apparel & Accessories
Hours / week
7
Days on market
30
Business location
US

Summary

This listing is for an ecommerce business created in March 2019 in the apparel niche. The Shopify business is a print-on-demand (POD) service offering unique clothing with a wide range of themes that are suitable for teens and adults alike. The business's social media brand is strong, generating the most traffic, and has a high Facebook ad account satisfaction score. The Seller's team of VAs and the POD business model means the business requires minimal effort to maintain. The POD service is fulfilled by Printful from a US-based warehouse. There are over 430 designs available on the site. All sales are currently made in the US only at this moment in time, although the manufacturer can ship worldwide; expanding sales to different countries could be a big potential opportunity for the Buyer. Social media generates the most traffic (~36%), followed by direct (~32%), and Facebook paid ads (~10%), with most of the views coming in from the US (~95%). The site's top three pages make up less than 15% of the site's total traffic. Six VAs all based in the Philippines handle all of the day-to-day tasks, such as customer service, content creation, email marketing, social media, and product/creative designs. The Seller mainly reviews the P&L statement daily and manages his team of VAs. An email list with ~15,000 subscribers is currently monetized, with 3-4 emails being sent each week through Klaviyo. Facebook and Instagram are very important to the business as these platforms are a driving source of traffic. The Seller is beginning to grow a Pinterest account as another traffic source. The products' interesting aesthetics indicate Pinterest would be a great platform to grow as a potential growth opportunity for the potential Buyer. More information can be provided to the Buyer upon request. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.