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$11.8K Per Month Amazon Associates Site in the Outdoors Niche

EcommerceSoldOutdoorsvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$400,202
Monthly net
$11,771
Multiple
2.8x
Estimated valuation vs comps

Asking 2.8x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 18% above the median.

Key facts
Monthly revenue
$11,785
Monthly expenses
$14
Monthly net profit
$11,771
Profit margin
+100%
Monetization
Amazon Associates
Niche
Outdoors, Sports, Equipment
Hours / week
8
Days on market
50
Business location
US

Summary

This listing is for an Amazon Associate business created in January 2019 in the outdoors, sports, and equipment niches. The WordPress site features a particular set of statistics for the US and reviews gun equipment. The site has a DR of 53 with a very strong backlink profile, including backlinks from The Guardian, NY Times, Washington Post, and CNBC. The site makes 100% of its revenue from Amazon Associates. The main traffic channels are organic (~85%), direct (~10%), and social (~3%). This comes from the US (~90%), CA (~2%), and GB (~1%). The site is built on an expired domain which has helped it to build its backlink profile, which is rated as UR80, DR53, and has received 200K+ backlinks. This is thanks to the statistics that the site features, that have become increasingly relevant in the news. Due to this, the site has built up a high number of social shares and receives a decent amount of direct traffic. A WordPress plugin is used to help update the statistics. More information can be provided to active Buyers. Approximately 12 articles per month are added to the site. The Seller spends eight hours a week on the business creating outlines for the articles before handing them to a writer to complete. Once done, the Seller checks over them and posts them to the site. The details for the writer can be passed on to a Buyer if they would like to continue working with them. The backlink profile and analytics are monitored every few months. If any poor backlinks are found they are disavowed using the Webmaster tool. Building and monetizing an email list would be a potential area of growth for a Buyer. *Please be aware, while reviews and content are professionally written some of the website content may be sensitive to parties. *We’ve decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller would like to invest money earned from a sale in other business ventures

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.