$4.4K Per Month Display Advertising Site in the Children Niche
Asking 3.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% above the median.
- Monthly revenue
- $4,407
- Monthly expenses
- $897
- Monthly net profit
- $3,511
- Profit margin
- +80%
- Monetization
- Display Advertising, Info Product, Digital Product, Amazon Associates
- Niche
- Children
- Hours / week
- 4
- Days on market
- 9
- Business location
- US
Summary
This listing is for a display advertising, info product, Amazon Associates, and digital product business created in October 2012 in the children's niche. The WordPress site features informational posts, printables, and lesson plan style info products for children. The business has seen year-on-year growth in revenue, a good spread of traffic with 140K Pinterest followers and 14K Youtube subscribers, and comes with 50K email subscribers. Minimal work from the Seller is required to maintain the business. The business earns through AdThrive display advertising (81%), info products (8%), Amazon Associates (7%), YouTube advertising (2%), and Digital Products (2%). The top traffic channels are organic search (~44%), social (~31%), and direct (19%). This comes from the following countries: the US (~57%), GB (~8%), and CA (~6%). Traffic across the site is diversified with the top three pages making up less than 20% of the total traffic. The business has a content creator that comes up with ideas for weekly content. This then gets passed to a VA who writes and posts it to the website. This allows the Seller to spend 3-4 hours on the business mainly overseeing these tasks and the process of sending emails. Both the VA and content creator would be willing to work with a Buyer. The site has a good amount of printables and downloadable content already created. Expanding the content further and going after new keywords and creating new printables is one potential area of growth. Pinterest and Youtube have become particularly important for the business. Refreshing pins for old content might help to expand this even further. An email list of 50,000 subscribers is also included in the sale. This includes a sequence of welcome emails as well as promotions that the site runs. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Seller would like to move on from this particular niche
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.