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$1.1K Per Month Amazon Associates Site in the Automotive Niche

EcommerceSoldAutomotivevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$35,287
Monthly net
$1,138
Multiple
2.6x
Estimated valuation vs comps

Asking 2.6x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 8% above the median.

Key facts
Monthly revenue
$1,148
Monthly expenses
$10
Monthly net profit
$1,138
Profit margin
+99%
Monetization
Amazon Associates, Affiliate
Niche
Automotive, Home, Lifestyle, Outdoors
Hours / week
2
Days on market
6
Business location
US

Summary

This listing is for an Amazon Associates and affiliate business created in November 2018 in mixed niches. The WordPress site is a comparison-style blog with product reviews from a variety of niches (automotive, home improvement, outdoors, and lifestyle). The business has recently shown positive growth trends for revenue and traffic, throughout the COVID-19 pandemic, with a lot of content being produced recently that still hasn't ranked on Google yet. Traffic is well diversified (the top page only accounts for 8% of the total traffic) and minimal effort is required from the Seller to maintain the business. The business generates revenue from Amazon Associates (99%), with other affiliate programs producing 1% of the remaining income. The site generates traffic primarily through organic search (97%), followed by direct (2%) and referral (1%). The leading countries in terms include the US (79%), followed by Canada (8%), and the UK (2%) marketplaces respectively. Currently, the Seller maintains the site by checking plugins and earnings. All content was produced by the Seller who is an expert in the niche. A lot of the site's content was produced between February-April, which means there are several articles that haven't fully realized their ranking potential yet. Although there is no active link building in place, the Seller can share a link building strategy with the potential Buyer, on top of the natural backlinks and forum links the site has received. The potential Buyer could diversify revenue through display ad networks as a strong opportunity for growth. Furthermore, opening up the site to affiliate programs from across the world (e.g. the UK, Canada) could further increase earnings. The business's social media accounts are not important to the site's traffic; however, the Pinterest account has been generating interest and could be worth exploring further as the site's content is Pinterest-friendly. *Please note a 5-month pricing period was used to reflect the site's month-on-month growth. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller wants to raise capital to support his family during this crisis.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.