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$10.0K Per Month Affiliate Site in the Bed & Bath Niche

ContentSoldBed & Bathvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$389,747
Monthly net
$9,994
Multiple
3.2x
Estimated valuation vs comps

Asking 3.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 30% above the median.

Key facts
Monthly revenue
$10,032
Monthly expenses
$38
Monthly net profit
$9,994
Profit margin
+100%
Monetization
Affiliate, Amazon Associates
Niche
Bed & Bath
Hours / week
3
Days on market
3
Business location
GB

Summary

This listing is for an affiliate and Amazon Associates business created in August 2016 in the bed and bath niche. The WordPress site features reviews and information on common bedroom items. The business has shown year-on-year growth in both traffic and revenue, includes a well-diversified spread in revenue among eight different affiliates, and minimal work is required to maintain the business at this time. This business primarily generates revenue from eight different affiliates (85%) and Amazon Associates (15%) is producing a smaller portion of the total revenue to this asset. All affiliate programs the Seller has included in this asset are well spread out, with the top seven affiliates each generating 10% in revenue on average for this business. The primary sources of traffic to the site stem from organic search (93%), direct (5%), and referral (2%). The top countries in terms of traffic include Great Britain (93%) the US (2%) and Ireland (1%) marketplaces respectively. There are no employees currently on the payroll for this business and the Seller has written 75% of the content for this asset. The Seller has not written any content in the last year. An outsourced writer has been used in the past who is not likely to continue with the Buyer post-sale, but this process can easily be outsourced should the Buyer choose. The Seller has performed manual backlink building using guest posts and infographics as a means to gain links to the site. A guest posting service has been used to build 4-8 guest post backlinks per month. Currently, the site has gained 200-250 backlinks using the methods described above. This business includes social media accounts for Facebook, Twitter, and Pinterest though none of which are very important in terms of driving traffic to the site. An email list with 50 subscribers stored in Mailchimp has not been touched in years, offering plenty of growth opportunities for a Buyer to consider. *The Seller requests his name and image to be replaced on the "About" page. *The niche contains a high season through the winter months October-January, with January performing considerably better based on previous reports. More information will be provided to active Buyers.

Reason for sale

The Seller would like to focus on other business opportunities within a different niche.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.