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$0.7K Per Month Amazon Associates Site in the Kitchenware Niche

EcommerceSoldKitchenwarevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$20,127
Monthly net
$629
Multiple
2.7x
Estimated valuation vs comps

Asking 2.7x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 11% above the median.

Key facts
Monthly revenue
$651
Monthly expenses
$23
Monthly net profit
$629
Profit margin
+97%
Monetization
Amazon Associates
Niche
Kitchenware
Hours / week
1
Days on market
0
Business location
US

Summary

This listing is for an Amazon Associates business created in May 2018 in the kitchen niche. The WordPress site reviews various kitchen appliances and provides helpful how-to guides. The business has run hands-off with minimal upkeep from the Seller required. The business generates traffic primarily through organic (84%), followed by direct (10%), and referral (4%). Traffic is split fairly across top search engines: 30% traffic from Bing, 20% from Google, 20% from Yahoo, 15% from DuckDuckGo. The country leading traffic is the US (82%) with remaining traffic from CA (6%) and UK (3%). Throughout the site’s pages traffic is well spread with the top page only accounting for 9% of traffic. In the past year, the seller has not worked on the business, so on-page optimization would be an available growth opportunity. Content had been outsourced by the Seller. A Facebook page exists for the site but it’s not important in terms of traffic. For link building, Authority Builders, Loveto.link, and private outreach were used. The seller previously purchased one-off links from a few sites that will stay in place post-sale. The business was first purchased in Oct 2018 from a private Facebook group.

Reason for sale

The Seller would like to move on to other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.