$4.1K Per Month Affiliate Site in the Legal Niche
Asking 2.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 13% above the median.
- Monthly revenue
- $4,149
- Monthly expenses
- $83
- Monthly net profit
- $4,066
- Profit margin
- +98%
- Monetization
- Affiliate, Lead Gen
- Niche
- Legal
- Hours / week
- 3
- Days on market
- 23
- Business location
- US
Summary
This listing is for an affiliate and lead gen site in the legal niche created in January 2008. The WordPress site features review articles for online legal products, as well as general legal information. The business has been experiencing year-on-year income and traffic growth, and overall requires minimal work from the Seller to maintain. The business earns primarily from affiliate, but also earns a small percentage (0.3%) from lead gen. The affiliate network increased its commission structure in January 2020 and the business has recently seen its highest-earning months. The website receives traffic from the USA (53.75%), the UK (18.56%), and Canada (2.89%). The traffic is made up of organic search (91.8%), direct (4.7%), and referral (2.5%). Although the top page receives 64% of the total traffic, it only generates 3% of the total revenue. The site has a lot of 301 redirects because the previous owner deleted a lot of pages that stopped receiving traffic, and they wanted to keep the many organic backlinks they generated so they decided to redirect them to other pages. A Lawyer is presented on the site as the 'Chief Editor' and the Seller has permission to use their name and picture on the site. The Seller is willing to introduce the buyer to this Lawyer to continue to use their information if the buyer wishes to do so. *We’ve decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business. *More details under FAQ section.
Reason for sale
The seller would like to focus on other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.