$1.4K Per Month Display Advertising Site in the Pet Care Niche
Asking 3.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 30% above the median.
- Monthly revenue
- $1,394
- Monthly expenses
- $80
- Monthly net profit
- $1,314
- Profit margin
- +94%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Pet Care
- Hours / week
- 5
- Days on market
- 4
- Business location
- US
Summary
This listing is for an advertising and Amazon Associates business created in October 2009 in the pet care niche. The WordPress site features 300 helpful articles on a range of topics about common household pets, and receives a nice even spread of traffic among the top three pages. Minimal work is required from the Seller to maintain the asset at this time. The primary source of traffic stems from the US (54.07%), UK (17.15%), and CAN (7.10%) marketplaces respectively. The top channels in terms of traffic stem from organic (90.60%), direct (5.60%), and referral (3.36%) sources. The business earns from advertising through AdThrive (69%), and from Amazon Associates (31%). There is potential to grow the brand with more content by expanding to other sub-niches. More information will be provided to active buyers. *We’ve decided to use a 7-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business. *Please note the valuation for this business is based on Amazon Associate's new commission structure rolled out on April 21st, 2020.
Reason for sale
The Seller would like to focus on other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.