$6.6K Per Month Advertising Site in the Hobbies Niche
Asking 3.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 27% above the median.
- Monthly revenue
- $6,630
- Monthly expenses
- $43
- Monthly net profit
- $6,587
- Profit margin
- +99%
- Monetization
- Display Advertising
- Niche
- Hobbies
- Hours / week
- 1
- Days on market
- 8
- Business location
- US
Summary
This listing is for an advertising business created in August 2012 in the hobbies niche. The custom-built site provides solutions to popular games and puzzles. The well-aged asset is continuing to show good growth and due to the nature of the business requires minimal work from the Seller to maintain. The primary source of traffic is organic search (91%) and direct (8%). The countries responsible for the most traffic are the US (42%), UK (15%), and IN (13%). There is a high volume of traffic with close to one million users a month recently. The site also gains a good number of branded searches, where people are searching for the particular name of the site showing its recall value and repeat usability. The business earns through ads that are managed by Freestar. Supplier contracts will be included in the sale. The site is custom built using the Go programming language. Due to the nature of the business, there have been no modifications to the platform in recent months and it is not completely necessary for new content to be uploaded regularly, if at all. Because of this, the Seller says having a developer is not needed at all times. The Seller spends about an hour a week on the business monitoring analytics. He recently spent some time converting the site to a progressive web app (PWA) so it can be installed on mobile phones but this was a one-time thing. There is a Twitter account included in the sale but it hasn't been used yet. Optimizing this and setting up a capture form to build an email list represents an opportunity for the Buyer to consider.
Reason for sale
The Seller would like to sell as they don't have the time to concentrate on this business.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.