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$1.7K Per Month Subscription Site in the Health & Fitness Niche

OtherSoldHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$38,878
Monthly net
$1,254
Multiple
2.6x
Estimated valuation vs comps

Asking 2.6x annual profit. Comparable Other businesses sell around 2.6x (2 to 3.3x, 172 comps). Priced 1% below the median.

Key facts
Monthly revenue
$1,722
Monthly expenses
$468
Monthly net profit
$1,254
Profit margin
+73%
Monetization
Subscription
Niche
Health & Fitness
Hours / week
2
Days on market
45
Business location
US

Summary

This listing is for a subscription business created in March 2018 in the health & fitness niche. The Wordpress site features in-depth tutorial videos and on-demand courses, evergreen content, a variety of subscription plans, and requires minimal work from the Seller to maintain. Traffic sources come from social (36%), organic search (31%), and direct (28%). The country responsible for the most traffic is the US (82%), followed by India (3%), and UK (2%) marketplaces respectively. The business has a Facebook, Twitter, Instagram, and YouTube account, but none of these platforms are important in terms of traffic. The Seller has monetized an email list with 1,000 subscribers serving as a growth opportunity for the Buyer to consider. The Seller hasn't added any new content recently. The business offers monthly, annual, and team subscriptions, with 95% of the total revenue coming from monthly subscriptions. thanks to the evergreen content. The Seller has a contracted developer who helps maintain the site and update software and plugins when necessary. An SEO specialist and email marketer assisted in the past but aren't currently working for the business, and are not important to the site's growth. More information will be provided to active Buyers.

Reason for sale

The Seller would like to focus on other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.