$2.1K Per Month Amazon Associates Site in the Equipment Niche
Asking 1.5x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 37% below the median.
- Monthly revenue
- $2,088
- Monthly expenses
- $9
- Monthly net profit
- $2,078
- Profit margin
- +100%
- Monetization
- Amazon Associates
- Niche
- Equipment
- Hours / week
- 2
- Days on market
- 59
- Business location
- US
Summary
This listing is for a 2-site Amazon Associates business package created in February 2017 in the equipment niche. The WordPress site features product reviews and "best of" style guides on a wide array of equipment. Steady traffic and earnings mean this is a mostly hands-off business to maintain. The business receives traffic mainly from the US for both sites (86% and 79%). Both domains generate traffic primarily from organic search (69.5% and 72% respectively), followed by direct searches (27% and 26%) and referrals (3.4% and 1.9%). The top pages for each site account for a relatively low portion of the total traffic share (16% and 10%). Although there aren't any social media accounts or an email list associated with the business, these represent potential growth opportunities to diversify traffic streams if the potential Buyer wishes. The Seller hasn't created any new content or done any active back-linking recently. The previous owner built backlinks through guest posts with less 10% of the total backlinks sourced from PBN services. *Please note the valuation for this business is based off Amazon Associate's new commission structured rolled out on April 21st 2020 *The site has used PBNs to build backlinks, which poses as a potential risk of a Google penalty. *A week of revenue is missing in January from the P&L due to a site migration.
Reason for sale
The Seller would like to use the capital to invest in a larger opportunity.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.