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$0.8K Per Month Amazon Associates Site in the Home Niche

EcommerceSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$27,509
Monthly net
$786
Multiple
2.9x
Estimated valuation vs comps

Asking 2.9x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 22% above the median.

Key facts
Monthly revenue
$810
Monthly expenses
$24
Monthly net profit
$786
Profit margin
+97%
Monetization
Amazon Associates
Niche
Home
Hours / week
2
Days on market
18
Business location
US

Summary

This listing is for an Amazon Associates business created in June 2017 in the home niche. The WordPress site features ‘best of’ guides for home equipment products. There is a secondary domain featuring one article that redirects to the primary domain. There has been steady month on month growth and requires minimal work from the Seller. This business earns 100% of its income from the Amazon Associates program. The primary source of traffic is organic search (88%), with most coming from the US (78%). Traffic is well spread throughout the site with the top page only accounting for 11% of the total traffic share. The business was hit with a Google penalty in January 2018, and some toxic links were disavowed and have now since stabilized. The seller spends about two hours a week on the business, uploading one to two articles a month and monitoring analytics. Content writers have been used to create the content that exists on the site. They are aware of the sale and will not be continuing with the buyer. There have been some purchased links that will remain in place but the site would benefit from additional link building. The business has a Facebook account, but it hasn’t been updated since 2017. Currently, there is no email list which represents a growth opportunity for the buyer to consider. *The business runs on an expired domain. More information can be provided to active Buyers.

Reason for sale

The Seller would like to focus on new business opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.