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$20.3K Per Month Amazon FBA Site in the Health & Fitness Niche

EcommerceSoldHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$110,599
Monthly net
$3,456
Multiple
2.7x
Estimated valuation vs comps

Asking 2.7x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 11% above the median.

Key facts
Monthly revenue
$20,312
Monthly expenses
$16,855
Monthly net profit
$3,456
Profit margin
+17%
Monetization
Amazon FBA
Niche
Health & Fitness, Supplements
Hours / week
2
Days on market
35
Business location
US

Summary

This listing is for an Amazon FBA business created in February 2013 in the health and fitness niche. The included Seller Central account features 37 SKUs for fitness gear and health supplements. The brand is registered with Amazon Brand Registry 1.0 and all products sell solely in the US. The well-aged business has highly reviewed and rated products and requires minimal work from the Seller. The business is entirely FBA with all inventory stored at Amazon’s warehouse. The business has been granted permission to sell supplements which is a competitive advantage as other sellers are being restricted from entering specific categories. Additionally, the business has a number one selling fitness product, +4 star products, and strong seller account reviews. An Instagram accounts exists for the business but it is not important in terms of traffic. An associated website not been set up for this business, offering a growth opportunity for the Buyer to consider. The Seller has used PPC to increase traffic to listings.

Reason for sale

The Seller would like to focus on other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.