$24.8K Per Month Display Advertising Site in the Religion & Spirituality Niche
Asking 3.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% above the median.
- Monthly revenue
- $24,842
- Monthly expenses
- $528
- Monthly net profit
- $24,314
- Profit margin
- +98%
- Revenue trend
- -7%
- Users trend
- +29%
- Monetization
- Display Advertising
- Niche
- Religion & Spirituality
- Hours / week
- 3
- Days on market
- 154
- Business location
- US
Summary
This listing is for an advertising and Adsense business created in March 2014 in the religion & spirituality niche. The Wordpress site focuses on content relating to psychics, with about 1 million unique visitors each month. The business has strong growth, even traffic spread across the top pages for the site, and requires minimal effort from the Seller to maintain. The primary source of revenue for the business is from advertising (75%) and Adsense (25%). The top traffic channels include organic search (90%) and direct (7%) with the top countries in terms of traffic including the US (55%) UK (8%) and India (6.5%) marketplaces respectively. As mentioned in the intro, traffic is spread evenly across the site, with the top page receiving only about 2.6% of the total traffic share. The Seller has created social media accounts but hasn’t put much effort into them. The Pinterest account has about 5k followers, so utilizing this is an opportunity for the Buyer to consider. For work required, the Seller spends about 3 hours per week, primarily updating the site’s plugins as needed. Content is added 5-10 times per month and is mostly evergreen. The content is written by the Seller’s personal team which will not be continuing with the Buyer. More information will be provided to active Buyers.
Reason for sale
The Seller is looking to use the capital to get into property development.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.