$3.7K Per Month Affiliate Site in the Finance Niche
Asking 3.1x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 23% above the median.
- Monthly revenue
- $3,678
- Monthly expenses
- $694
- Monthly net profit
- $2,984
- Profit margin
- +81%
- Monetization
- Affiliate, Info Product
- Niche
- Finance
- Hours / week
- 6
- Days on market
- 20
- Business location
- US
Summary
This listing is for a 2-site affiliate and info products business package created in November 2011 in the finance niche. The business provides information on a specific kind of trading through free and gated content. The affiliate site is monetized through other affiliate programs, referrals when signing up with brokers, and via the info product site. The business has long established forums for course members, and thanks to an email auto-responder, minimal work is required from the Seller. The well-aged business earns primarily via affiliate (64%) and the info product course (36%). The US is the leading source of traffic at 14.24%, followed by South Africa at 10.80%, and the UK at 8.07%. Traffic is generated mainly from organic search (57.55%), followed by direct (30.92%) and social (6.21%). The top three pages account for 8.26%, 5.01%, and 3.93% of the site's overall traffic. Both sites were built on Wordpress. The email list contains 20,000 subscribers and is monetized, featuring a variety of lead magnets to increase email subscribers. Also, the Seller has built up a large following on social media, with 180,000 followers on Facebook, and a minimum of 4,000 followers each on the other platforms. The Seller produced all of the business content since the blog began. The Seller spends an hour writing a weekly market summary which is published on the blog and pushed out on social media which can easily be outsourced to a freelance writer. Other tasks the Seller handles on a weekly basis include checking the site's plugins, replying to emails, and checking site maintenance. For the info product, the Seller has hired someone to manage the course on a month-by-month basis. The Seller owns registered domains associated with the business (such as .au, .net, .uk), which aren't active. The business is approved for Adsense but hasn't been utilized, which is a growth opportunity for potential Buyers if they wished to expand. *Based on the transferability of some of the assets major affiliate accounts, only non-US Buyers should inquire about this listing.
Reason for sale
The Seller has been running the business for a long time and would like to pursue different business opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.