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$0.4K Per Month Advertising Site in the Sports Niche

EcommerceSoldSportsvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$12,982
Monthly net
$419
Multiple
2.6x
Estimated valuation vs comps

Asking 2.6x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 8% above the median.

Key facts
Monthly revenue
$424
Monthly expenses
$6
Monthly net profit
$419
Profit margin
+99%
Monetization
Amazon Associates, Display Advertising
Niche
Sports
Hours / week
8
Days on market
79
Business location
US

Summary

This listing is for an Amazon Associates and advertising business created in February 2017 in the sports niche. The WordPress site features reviews and a 'best of’ style blog for a specific sport and all its related gear. The business has seasonal peaks in the spring and summer, and has seen growth in traffic and earnings year-on-year, and requires minimal work from the seller. The business primarily earns via Amazon Associates (99%) with remaining earnings coming from advertising (1%). The primary source of traffic stems from organic (95%) with the leading country in terms of traffic coming from the US (83%). The top page receives 8% of the total traffic share, showing a well-diversified spread amongst the page traffic generated for the site as a whole. The Seller has a privately owned PBN and agrees to keep links in place for the Buyer. Additional link-building is created through the skyscraper and guest posts. Content is outsourced to other writers. No social media accounts or email list exists for the business, offering a growth opportunity for the Buyer to consider. *Please note the valuation for this business is based off Amazon Associate's new commission structure rolled out on April 21st, 2020

Reason for sale

The Seller is looking to focus on other opportunities due to personal reasons.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.