$1.8K Per Month Advertising Site in the Home Niche
Asking 2.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 17% above the median.
- Monthly revenue
- $1,835
- Monthly expenses
- $113
- Monthly net profit
- $1,722
- Profit margin
- +94%
- Monetization
- Display Advertising
- Niche
- Home, Kitchenware
- Hours / week
- 2
- Days on market
- 4
- Business location
- US
Summary
This listing is for an advertising business created in March 2013 in the home & kitchenware niche. The Wordpress site features recipes for unique and some original cooking ideas. The business features a large social media following, a well-diversified spread of traffic channels, and requires minimal effort from the Seller to maintain. The business generates 100% of its revenue from advertising on the Mediavine ad network. The primary sources of traffic stem from organic (53%) social (23%) and direct (20%) respectively. The top countries include the US (84%) CA (7%) and the UK (3%) markets. The Seller has written and published all of the asset's content and produces one new article every 1-2 months at this time. In terms of link building, the Seller has performed guest posting on other blogs or has other bloggers guest posts on this site with only bloggers the Seller knows, and no paid links or guest posts produced. The business includes social media accounts for Facebook, Pinterest, Instagram, and Twitter with Facebook (25K followers) and Pinterest (38K followers) being the most important in terms of traffic. The business also includes an email list (612 subscribers) that is not currently being utilized or monetized offering a growth opportunity for the Buyer to consider, and more information will be provided to active depositors.
Reason for sale
The Seller is looking to focus on other opportunities within a different niche.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.